Cricket Star Shubman Gill Joins Bowlers as Brand Ambassador

India, 22 September 2025: Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has officially announced Indian cricket sensation Shubman Gill as the new brand ambassador for Bowlers, its flagship dog nutrition brand.

This landmark collaboration connects the performance-driven world of a young sports icon with science-backed, affordable premium pet nutrition, marking a pivotal milestone in Bowlers’ journey to reshape India’s pet care landscape.

Why This Association Matters

With pet ownership rising across India — especially in Tier 2 and Tier 3 cities — demand for high-quality and trusted dog food has never been greater. Bowlers and Shubman Gill aim to:

• Inspire pet parents to make informed nutritional choices.
• Ensure affordable, science-backed pet food is accessible nationwide.
• Educate on the importance of complete and balanced dog nutrition.

Gill’s qualities of discipline, performance, and excellence align seamlessly with Bowlers’ brand philosophy of providing optimum quality nutrition for dogs across India.

Leadership Perspective

Mr. Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL, said:

“Our partnership with Shubman Gill is a strategic milestone in Bowlers’ journey to disrupt India’s pet food market. His influence among youth and aspirational pet parents perfectly complements our mission of making world-class nutrition accessible while establishing Bowlers as a trusted brand.”

Bowlers: Nutrition That Performs

Since inception, Bowlers has championed the idea of humanising pets — treating them as family members who deserve the best quality food.

The Bowlers portfolio includes:

• Dry & Wet Dog Food for different life stages.
• Puppy Food, Adult Dog Food, and Large Breed Formulas.
• High-protein dog treats such as jerky strips and meat bars designed for training & rewarding.

This collaboration with Shubman Gill represents the next growth phase: scaling nationwide, deepening awareness, and building trust with India’s growing pet parent community.

Campaigns & Community Engagement

Bowlers has consistently driven engagement with pet parents through fun and innovative initiatives, including the Instagram contest #TasteThatMakesYourDogFly.

The new collaboration has also been widely covered in leading media outlets such as MediaBrief, AdGully, and Economic Times BrandEquity, reflecting the strong impact of the campaign.

The collaboration will further expand efforts via:

• Digital-first campaigns.
• Regional activations.
• On-ground consumer outreach programs.

This ensures Bowlers continues to educate pet owners on nutrition while strengthening brand engagement across India.

Beyond Dogs: Purrfeto for Cats

Complementing Bowlers is Purrfeto, APS’s dedicated cat nutrition brand. Together, they form a holistic pet nutrition portfolio, backed by:

• Asia’s largest PLC-automated pet food plant in Zaheerabad, Telangana.
• R&D-led formulations designed by veterinary nutritionists.
• Complete control over the value chain, from sourcing to packaging.

With this robust foundation and Allana’s global expertise, APS recently crossed the ₹200 crore revenue milestone, cementing its position as a fast-growing player in the domestic and global pet food industry.

Media Coverage