With a proud history that can be traced back to 1865, the Allana brand represents a long tradition of quality, innovation, and excellent customer service.

There is an immense pride and pleasure in the grand heritage and legacy of the brand. The group has grown from modest beginnings to a chief player across many products and industries. Every decision and action at Allana Group is steered by the brand's guiding values, found embedded in legacy, customer focus, excellence, market leadership and integrity and commitment. Allana is an internationally well-known brand for animal protein, fruits and vegetables, pet food and pet solutions inter alia many other businesses and products. The Allana group has earned and enjoys the trust of customers over 80 countries for nutritious, hygienic, and risk-free products. One of the businesses of Allana Group is called Allana Pet Solutions (APS), which is a fast-growing, young and dynamic business which saw the opportunity in the pet food and treats industry 15 years back.

Our Milestones

Nutrimax Club

The launch of Bowlers Nutrimax Club in 2022 marked the beginning of our journey to redefine pet nutrition. This grain free formulation is an honest and exceptional nutrient-balanced recipe, preserved with natural antioxidants and crafted to be the best dog food for pets of all breeds and sizes.

Bowlers Nutrimax Club is designed to enhance vitality, promote playfulness, and ensure a better quality of life, making it a trusted choice for pet parents seeking complete and wholesome nutrition for their dogs.

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Our Milestones

Zaheerabad Plant

A major leap forward came with the establishment of one of Asia’s largest pet food manufacturing plants in Zaheerabad, India. Backed by an investment of ₹200 Cr and a production capacity of 10 tons per hour, this state-of-the-art facility is fully PLC-automated, ensuring minimal human intervention.

Combining scale with cutting-edge technology, it produces safe, nutritious, and affordable pet food while maintaining the highest hygiene and quality standards. This achievement significantly strengthens our ability to meet rising demand while upholding world-class standards of pet care.

Our Milestones

Nutrimax

The introduction of Bowlers Nutrimax marked another breakthrough in our journey. Proudly made in India at our state-of-the-art manufacturing facility in Zaheerabad, Telangana, this nutrient-balanced formula is enriched with natural antioxidants and crafted to suit dogs of every breed and size.

With high-quality proteins for growth and fiber for digestive health, Nutrimax reflects our ongoing promise to help pets live healthier and happier lives.

Dog Food Bowlers Nutrimax

Our Milestones

Treats and Care

A new chapter unfolded with our entry into the Dog Food Treats segment through the launch of Bowlers Treats. Crafted with the same honesty and quality as our nutrition range, these treats are designed to be perfect for rewarding, training, and caring for pets. The Treats & Care category celebrates the bond between pets and parents, turning everyday moments into joyful ones.

Dog Food And Treats Pet Supplies

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Our Mission

At Bowlers, our mission is to deliver premium-quality products and services that honor our heritage while continuously exceeding customer expectations. We strive for excellence, uphold integrity, and lead the market with a commitment to customer-focused solutions.

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    Pet Products

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    Pet Experts

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    Pet Stores

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    Reach

ACPL launched Bowlers in 2022 with the ambition to become the reference brand for quality pet products and services from India. Our brand is an extension of the legacy at Allana.

Bowlers is an idea of a product that is for harmonious, honest, and happy health of pets. It is an honest brand in having the nutrients it declares that takes care of all organ systems working in harmony for a healthy dog being happy. Bowlers as a brand has a vision to be the reference for quality products produced in India across all ranges for consumers across the world.

This strategic pivot is aligned with Allana Consumers Products Ltd comprehensive growth blueprint to increase both its market influence and the diversity of its product offerings within the rapidly flourishing pet care industry in India. The firm aims to meet the rising demand for high-quality pet food products both within India and globally

Our Vision

At Bowlers, we envision leaving an enduring mark of excellence on the global map by providing quality products and services that are analogous to our heritage

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Core Values

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Integrity and Commitment

We uphold integrity and transparency, building lasting relationships based on trust and a commitment to pet well-being and customer satisfaction.

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Excellence

Our dedication to superior quality ensures that we provide only the best for your pets, setting new benchmarks in the industry.

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Customer Focus

Our customers are at the heart of what we do. We aim to exceed expectations by delivering products that enhance the lives of pets and their owners.

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Embrace Legacy

Embracing our legacy means continuously upholding the standards set by those before us, ensuring that every product we create reflects our commitment to excellence.

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Market Leadership

Our goal is to shape the future of pet nutrition by consistently offering cutting-edge products that meet the evolving needs of our customers.

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    Harmonious

    Our formulas have specific nutrients for specific purpose to better synchronize body organs in harmony.

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    Honest

    We deliver what we promise; from ingredients to processes and our intentions.

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    Happy

    Formulas for better quality of life for a pet to be happy.

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